Why Ecommerce Businesses are choosing Market Automation?

digital platform for online business

It’s estimated that there will be 2.05 billion global digital buyers in 2020. That’s about 25% of the world’s population. Now you can imagine how big eCommerce is gonna be and how much you should have a part of it. Also, why is it is essential to bring market automation to your eCommerce business! With that much velocity of customers coming to check the products, automation to several market processes would definitely boost your eCommerce business.

When most people think of e-commerce they think of Amazon, Flipkart, and Alibaba. But that’s not it there are many stand-alone eCommerce stores that sell their own branded products or one-product stores. E-commerce is the wave and you should definitely ride it.

PDA is one of the best website developers company in Pune, and in this blog we would focus on why Ecommerce Businesses are choosing Market Automation?

The Problem

The problem with E-commerce is that it requires a lot of work to set up. Yeah, you might be thinking of saving time and directly putting your products on sale on massive e-commerce stores like amazon.com and flipkart.com. Still, it takes a lot of time and effort.

What’s the solution to this?

The solution is Automation. Automation is defined as the technology by which a process or procedure is performed with minimal human assistance. You can try automating repetitive tasks so that you’ll put in time and effort into the more cumbersome and crucial tasks. These tasks will help set up or boost your business. Automation can help save you a lot of time and energy.

Tasks that can be automated are but not limited to –

  • Sending out instant emails, texts, and social messages to customers
  • Following up via email or text post-purchase, after cart abandonment and notifying customers of new promotions
  • Updating social media pages
  • Managing website widget content
  • Creating and managing loyalty campaigns
  • Capturing customer preferences (via forms)
  • Placing ads online
  • Collecting, analyzing, and reporting on marketing data

Benefits of Automation

Time savings-

The first and biggest benefit of using marketing automation is that it’ll save you hours every day that you can use as you like. It’ll help declutter your day.

Customized content for your customer –

Every customer is different and you need to know how your product affects them then only you can deliver personalized content.

Managing your inventory –

A good CRM software will notify you whenever you’re running low on stock. This will help you keep a steady flow of deliveries.

Increase Sales –

With the help of marketing automation, you can reach out to your less engaged audience and guide them towards making a purchase. It will not only help you improve relationships with your best customers, but it can also help you reconnect with your less engaged customers too.

Reduced Costs –

If you’re running automation software then you don’t need to hire people for menial tasks. This will help you save costs.

Increased Scalability –

As your business grows, you will have to handle the influx of customers and get more and more products but with the help of marketing automation, it would be a lot easier.

How’s this solution possible?

Now we know that marketing automation would be an amazing advantage for you to have. But how will all of this be possible? Easy, with our help. We are best website developers company in Pune providing range of web and mobile solutions. At PDA, we specialize in designing specialized CMS for eCommerce solutions that will help you take your business to new heights. Our customized software will cater to your every need and more. It will help you in the ways mentioned above and much more. Your revenue will keep on growing and your costs will keep on diminishing.

Prime Data Analytics knows you and your business, so we can help you in the best way possible.