Are you still sending bulk emails and cold-calling to acquire leads? Are you not getting enough leads even after sending so many emails? Then you must be doing something wrong. How about you let us try and see the results for yourself? If done correctly, email marketing can become a huge lead generator for your business."
E-mailing marketing: what is it?
Basically, an email is an electronic mail that allows remote digital communication between two parties. The emailing campaign is therefore a sending of several emails to several recipients. It is a marketing strategy that has been adopted in business since the beginning.
The emailing strategy is classified as direct marketing, because it consists of addressing the recipients directly via clear and unambiguous information.
Like a simple communication email, an email sent as part of a marketing campaign is opened in email readers such as Google, Yahoo or Microsoft Outlook.
What are the advantages of e mailing?
E mailing campaigns are of great importance in the marketing strategy of professionals. The campaign makes it easier to reach the main customers in a company’s database.
Dispatch in one click
An e-marketing mailing is effective if you have urgent information to pass on to your community or a passing promotion, for example.
Creative and original messages
From a simple illustration to a GIF or a video motion, using HTML for your campaign allows you to integrate all means into your email to increase its opening rate.
Sending with an interesting cost
Confidentiality of personal data
Follow-up in detail
Tracking also allows you to detect flaws and will allow you to improve your next mailing. But also, the figures released allow you to study the behaviour of your consumers in order to better direct your future campaigns.
You can categorize the email list on the basis of :
- Purchase behavior
- Website activity
- Email engagement
- Current phase placement in the customer journey
You can determine the following parameters :
- The delivery rates,
- Open rates
- Click to deliver rates
- Subscriber retention rates from test cases
There is a lot of potential in email marketing. People who buy products marketed through email spend 138% more than those who do not receive email offers. Email marketing still consistently drives brand visibility and converts new leads for companies. We know how to unlock this potential and leverage your brand to gain more leads.
As an Email Marketing companies “We help you record key metrics that present an insight into the behaviour of your customers and their preferences and provide email marketing solutions that are specifically created for the purpose of brand awareness. They can have specific content, be part of a larger marketing strategy, and have interactive and engaging designs, which will definitely increase your brand value.”
“You can use the results to target a larger population that will help you reach the desired results. Let PDA help you. Let us do what we’re good at.”